10 February 2022
Revée puts on some running shoes and is ready to run to support cancer research together with “Just The Woman I Am.” The team of the Turin-based company —which manufactures postoperative medical garments for patients undergoing plastic, reconstructive and cosmetic surgery— will join the 5-km race scheduled for March 6, 2022.
The project will take place both onsite and in virtual mode, with many people united to achieve a single purpose: raising funds in support of cancer research.
The fight against cancer as a mission
For Revée, the choice to participate in JTWIA is consistent with its corporate mission: “It is a project that we consider essential to raise awareness, while promoting good practices in the company. One’s physical and psychological well-being is the pillar of our philosophy”, explains Stefano Borgia, CEO of Revée.
“Our target audience are predominantly women, and many of our products are used after surgery for patients who have had cancer. We are aware of how difficult it is to face such a medical journey and how key it is to raise awareness about certain issues”, states Stefano Borgia.
JTWIA represents an opportunity to help raise funds and take part in a fundamental project for patients suffering from cancer.
“Every year we try to support associations that are close to cancer patients —continues Borgia— and in these ten years of activity we have worked alongside surgeons and accompanied patients in their postoperative journey.”
Revée products are designed in synergy with universities, professors and surgeons in order to offer the best solution in the postoperative recovery.
“Our team is spread throughout Italy: Aosta, Turin, Florence, Rome and Latina —mentions Borgia with a smile—. Every woman who has decided to run this race has a story to tell and believes in the cause and project.”
JTWIA is not just a non-competitive race; it is an opportunity to feel part of a community and actively participate in the fight against cancer.
Information dissemination to raise awareness
“Revée’s intent is to inform and raise awareness around these issues —states the company’s CEO—. This is why we interview surgeons and experts of the sector in our blog so that we can contribute to provide impartial and scientific information to patients.”
Borgia concludes: “For us at Revée, taking care of the body starts from taking care of the soul. Beauty and feeling beautiful are key aspects that shouldn’t be neglected. Feeling good about oneself and relying on the support of others are the first step to start anew. This is why we will continue to support ‘Just The Woman I Am’ events.”